Femman is a corner mall located inside Nordstan. Nordstan have 35 million yearly visitors and 200 stores spread across the four floors. Nordstan is known for being hectic and heavily populated.
Femman have recently expanded and remodelled large parts of their corner mall. Their latest addition is a large number of restaurants. Femman wanted to get the word out with an ad-campaign that would run on loop inside Nordstan.
Commissioned by Aoki i took part in the process of making this ad-campaign.
start to finish with ideation, visual direction and then producing. Camilla from Aoki illustrated and i animated.